So Good They Can’t Ignore You

There is this book from Cal Newport called “So Good They Can’t Ignore You.” It basically says focus on what value you can offer and which rare and valuable skills you can acquire.

I carefully predict that in order to be “so good they can’t ignore you” in the future, all you need to do is ignore using ChatGPT and any other LLM and just do intellectually challenging work every day. In 3–6 years you’ll be one of the sought out, employable, and highly-paid individuals simply because you are cognitively sovereign.

Yet, in order to survive the next 3–6 years without falling behind competitively against those who do use ChatGPT et al., you must avoid all computer and knowledge work. In other words: have a career that allows you to provide value (and make money) without using a computer.

Besides obvious blue-collar jobs (which are themselves antifragile if specialized), this is particularly sales and deal related work: sales, M&A, broker, leader/founder/owner.

By pursuing such AI-resilient jobs, while spending early mornings, late evenings, or weekends writing essays, doing manual research, solving difficult math or physics problems, or simply by reading real books, you’ll be so good they can’t ignore you.

It will require much less effort than ever before, not because less effort is required for mastery, but merely because you are now part of the control group against a massive population that will experience cognitive-atrophy and thereby become dependent on AI and thereby unoriginal, homogenous, and uncreative.


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