Most products and technologies became commoditized. I believe this is mostly due to a lack of creativity.
When was the last time you saw a product that totally caught you off-guard in absolute amazement?
Nobody dares to create something uniquely NEW.
Commoditization happens because everyone is just focused on incremental improvements, calling it proudly innovation. It is a delusion.
Creativity is not listening to customers. It is creating something completely new that your future customers don’t even know can even exist. It is possible in your imagination but impossible in their imagination.
Vision, creativity, intuition.
I 100% believe that listening to customers is a trap that leads to mediocrity. True innovation comes from ignoring the noise of customer feedback and daring to invent what they can’t yet imagine – yes, it’s risky, but the only way to avoid competition.
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