Marius Schober

Embracing the Mysteries, Unveiling the Realities

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Apple released the iPhone 16. It’s just another iPhone. And that makes Apple the most risk-averse technology company in the world. Apple focusses on refinement over revolution. It prioritizes stability and incremental improvements. This strategy minimizes risk but stifles innovation. Can Apple continue to lead without daring to disrupt?

Today, the Apple surely didn’t fall far from the tree-dition.


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