Startup

  • The Sovereign AI Startup

    In the summer of 1995, Netscape went public, igniting the dot-com boom and ushering in the Internet age. That moment marked a fundamental shift in how businesses were built and run. Today, we are on the cusp of an equally transformative moment: the dawn of the AI era.

    Imagine a world where a startup founder wakes up, grabs a coffee, and sits down not with a co-founder or a team of bleary-eyed developers, but with an AI. This AI isn’t just a tool or an assistant; it’s a full-fledged partner in the entrepreneurial journey. It helps generate and validate business ideas, build and manage teams, develop products, and make strategic decisions in real time. All while keeping the company small, agile, and fiercely focused on its mission.

    In this essay, inspired by this Tweet from Paul Graham, we’ll explore how exponential AI – artificial intelligence that is rapidly increasing in power and capability – will fundamentally transform the way startups operate. We’ll challenge the long-held belief that successful companies must inevitably become large. Instead, we’ll examine how AI might enable a new breed of startup: the Sovereign AI Startup.

    These Sovereign AI Startups will stay small by design, leveraging AI to achieve outsized impact with minimal headcount. They’ll operate with unprecedented efficiency and agility, free from the bureaucratic bloat that typically comes with growth. Most importantly, they’ll empower founders to focus on what truly matters: the vision, the strategy, and the relentless pursuit of creating something new and valuable in the world.

    But to understand why this shift is so revolutionary, we first need to grapple with a counterintuitive truth: companies tend to get worse as they get bigger. I call this The Size Theory of Company Decay. By examining why this happens, we’ll see how AI offers a potential cure for this seemingly inevitable decline.

    We’ll then explore how AI will reshape every aspect of the entrepreneurial process, from ideation to execution, from team-building to go-to-market strategies. We’ll look at a real-world example of a company that has achieved remarkable results with a small core team, and imagine how AI could supercharge these approaches.

    Along the way, we’ll consider the broader implications of this shift. How will it change the nature of work and creativity? Will it democratize entrepreneurship, allowing underdogs from anywhere in the world to compete on a global stage? And what new legal and regulatory frameworks will we need to support these AI-native companies?

    But first, let’s take a step back and understand a common misconception: that successful startups must get big, why we believe that, and how AI will change it.

    The Size Theory of Company Decay

    The idea that successful startups must grow into large companies is deeply ingrained in our entrepreneurial culture. We’ve been conditioned to equate success with scale – more employees, more offices, more layers of management. This belief stems from a pre-digital, pre-AI era when growth often did require a proportional increase in human resources. But it’s a model that’s showing its age.

    Consider the traditional growth trajectory: a startup begins with a small, scrappy team. As it gains traction, it hires more people to handle increased demand, expand into new markets, or develop new products. Before long, what started as a lean, agile startup becomes a sprawling organization with hundreds or thousands of employees. Along the way, it often loses the very qualities that made it successful in the first place – speed, flexibility, and a laser focus on solving customer problems. This is what I call company decay.

    At the heart of company decay lies a paradox: the very things that drive a startup’s initial success become the seeds of its eventual decline. It’s as if success itself carries within it the DNA of failure. But why?

    Think of a startup as a finely tuned machine, where every part knows its function and works in perfect harmony with the others. Now imagine that machine growing larger and more complex with each passing day. What happens?

    First, communication breaks down. In a small startup, information flows freely. Everyone knows what everyone else is doing. But as the company grows, the number of potential communication channels explodes exponentially. Suddenly, you need meetings to plan other meetings. Information gets stuck in departmental silos. The machine starts to sputter.

    Then there’s the cultural shift. In the early days, everyone is a true believer, united by a shared mission to change the world. But as you add more people, that sense of purpose gets diluted. New hires are there for a job, not a crusade. The machine loses its soul.

    This cultural erosion bleeds into the company’s vision. Peter Thiel calls it the loss of “definite optimism.” The bold question of “How can we change the world?” gets buried under layers of management and short-term thinking. It morphs into “How can we protect what we have?” The machine forgets why it was built in the first place.

    As if these internal changes weren’t enough, external pressures mount. Public companies face relentless pressure to meet quarterly targets. Long-term investments in innovation are sacrificed on the altar of short-term gains. The fear of a stock price drop drives decisions that are poison to the company’s long-term health.

    But perhaps the most insidious change is in decision-making. In a small startup, decisions are made quickly by people close to the problem. In a large company, decision-making becomes a bureaucratic nightmare. No one wants to make a tough call for fear of repercussions. Responsibility becomes so diffuse that no one feels truly accountable. The machine grinds to a halt.

    All of these factors – and many more – compound each other, creating a vicious cycle of inefficiency and stagnation. It’s as if there’s an invisible force pulling successful companies towards mediocrity, much like how gravity inevitably pulls objects back to earth.

    How bad can it be?

    Firing 12 Floors

    Carl Icahn once told a hilarious story of him acquiring a company called ACF Industries in the early 1980s. Upon taking control, he visited their New York office, which occupied 12 floors of prime real estate. As he tried to understand what each floor did, he lost himself in a miracle of bureaucracy and unclear job functions. Despite spending days going from floor to floor, Icahn couldn’t figure out what these people actually did for the company.

    Frustrated, Icahn decided to visit the company’s manufacturing operation in St. Louis. There, he met with Joe, the head of operations, who gave him a clear picture of how the business actually worked. When Icahn asked Joe how many of the New York office staff he needed to support his operation, Joe responded: “minus 30”.

    Unsure what to do, Icahn paid a couple of consultants $250,000 to find out what these people in New York actually do. Three weeks later, the consultants came back with hundreds of pages and the blunt answer: “we don’t know what they do either.”

    Icahn ended up firing everyone in the New York office – all 12 floors. The company continued to operate without a hitch. Icahn said that he never received a single complaint or inquiry – it was as if those 12 floors of people never existed.

    This story sounds so ridiculous (I highly recommend watching the 8.5 minute video) that it raises a valid question for discussion: Even without AI – how many employees in large companies are actually productive and necessary for the core operations of the business?

    As companies grow, particularly during periods of hyper-growth fueled by large capital infusions, they often accumulate layers of middle management, support staff, and specialized roles that may not directly contribute to the bottom line. The pressure to allocate capital quickly can lead to hasty hiring decisions and the creation of positions that look good on paper but add little real value. It’s easy to justify each hire individually, but harder to step back and question whether the overall organizational structure is truly optimal. 

    I assume that leaders often know that their organizations have become bloated, but they delay taking action due to the psychological toll of firing employees. Firing is extremely difficult, both for those making the decision and for those losing their jobs. This emotional barrier can lead companies to maintain inefficient structures far longer than is economically justified, fooling themselves into believing that all roles are necessary.

    Carl Icahn’s story of firing 12 floors of employees without any noticeable impact on the company’s operations illustrates how inefficient large organizations can become. But it is not limited to industrial corporations.

    At its peak, WeWork had over 12,500 employees, Uber over 32,000 employees – we have to wonder: how many of these people are truly essential to the core business?

    It’s easy to fall into the trap of equating headcount with productivity or success. The job of a founder and executive is not to build empires of employees, but to lead and solve problems efficiently. Sometimes, that means taking a hard look at your organization and asking yourself: do I really need all these 12 floors?

    Elon Musk, like Carl Icahn, not only asked this question as he acquired Twitter (now X) – he acted. When Elon Musk acquired the company in 2022, it had over 7,500 employees. In a move that shocked many, he promptly laid off about 80% of the workforce, leaving the company with roughly 1,500 employees.

    In an interview with WSJ, Elon Musk said that Twitter had “a lot of people doing things that didn’t seem to have a lot of value,” and that “Twitter was in a situation where you’d have a meeting of 10 people and one person with an accelerator and nine with a set of brakes, so you didn’t go very far.”

    He didn’t think that this was unique to Twitter and continued that other big tech companies could cut jobs without impacting productivity.

    Conventional wisdom suggested that such a drastic reduction would cripple the platform’s ability to function, let alone innovate. Yet – just as ACF Industries – X has not only continued to operate but has arguably accelerated its pace of innovation. This suggests that a significant portion of Twitter’s previous workforce may have been redundant or focused on non-essential tasks.

    The Example of Telegram

    The bloat we see in companies like Twitter, Uber, and WeWork isn’t just a problem for established tech giants. More importantly is it a cautionary tale for every startup founder. These companies, once lean and agile, fell into the trap of equating headcount growth with progress. But what if the next generation of startups can avoid this fate entirely?

    Imagine a startup that can scale to serve millions of users without the historical explosion in headcount. This isn’t science fiction. Telegram is already a prime example of how a small core team of 60 team members – of which 30 are engineers – can serve more than 900 monthly users.

    In an interview with Tucker Carlson, Pavel Durov, Telegram’s founder, described in greater detail how he built Telegram by combining a clear vision with ruthless efficiency.

    Pavel Durov has crafted an organizational structure so lean it borders on ascetic. He’s the sole director, equity holder, and product manager, working directly with every engineer and designer. There’s no HR department; instead, Durov recruits through coding contests, identifying top talent through performance rather than resumes. This isn’t just cost-cutting; it’s a fundamental rethinking of how a tech company can operate. Telegram has never run an ad, yet it’s challenging giants like WhatsApp and WeChat.

    Durov hasn’t just built a messaging app; he’s created a blueprint for how startups can scale to enormous impact with minimal headcount. In doing so, he’s not just saving on salaries; he’s eliminating the communication overhead and bureaucratic friction that leads to the decay most companies experience as they grow.

    I believe Telegram isn’t an anomaly – it is a glimpse into the future of what companies can achieve when they reject conventional wisdom about organizational structure and embrace radical efficiency. And by bringing AI into the equation, I believe this is the near future of entrepreneurship.

    Telegram is a great example that companies don’t have to get big after all. Yet, how small is big enough?

    Teams Smaller Than Dunbar’s Number

    Robin Dunbar, a British anthropologist, suggests that the conscious decision to stay small has real advantages. In his first paper, “Neocortex size as a constraint on group size in primates,” Dunbar proposed that humans can comfortably maintain only about 150 stable relationships. This limit, known as Dunbar’s Number, is becoming fascinatingly relevant to startups, especially as AI begins to enable startups to operate extremely efficiently with fewer than 150 employees.

    Scientifically, Dunbar’s number makes sense. The neocortex, the part of the brain responsible for conscious thought and language, can only process so much social information. Beyond 150 relationships, we struggle to keep track of the complex web of who knows whom and how they relate. In a startup, where relationships and culture are paramount, exceeding this number can lead to breakdowns in communication and cohesion – leading to company decay.

    Psychologically, smaller teams are more conducive to trust and intimacy. With fewer people, it’s easier to understand each person’s strengths, weaknesses, and quirks. This understanding creates psychological safety – the confidence that you can take risks and be vulnerable without fear of embarrassment or retribution. Psychological safety is critical for the kind of innovative, out-of-the-box thinking that startups need to thrive.

    Philosophically, too, there’s an elegance to the idea of a small, tight-knit team taking on Goliath challenges. It’s the story of David and Goliath, the rebel against the empire. Small teams can be more agile, more adaptable, more resilient. They can make decisions quickly without getting bogged down in bureaucracy. You can pivot on a dime when circumstances change.

    Startups that stay below Dunbar’s number indefinitely – can avoid company decay. But how can a small team hope to compete with the resources and scale of a large corporation?

    The Era of Sovereign AI Startups

    The book The Sovereign Individual predicted that the information revolution would empower individuals over institutions. Now, 27 years after it was first published, I believe this trend is accelerating, especially in entrepreneurship. Just as the personal computer and the internet gave rise to The Sovereign Individual, exponential AI will give rise to what we might call The Sovereign AI Startup.

    Today, a single founder armed with nothing more than a laptop can conceive, validate and launch a new business in a matter of days. Add a Starlink Internet connection and they can do it from anywhere in the world. AI will accelerate and simplify this process even further:

    1. With generative AI, you can quickly prototype new products or services and iterate based on real-time customer feedback.
    2. With predictive AI, you can identify untapped market niches and optimize their offerings for maximum impact.
    3. And with autonomous AI agents, you can automate everything from customer support to supply chain management, allowing them to scale their operations with minimal overhead.

    In this AI-first world, a team of five might wield the capabilities of what once required 500. Imagine a customer support ‘department’ that’s a hyper-intelligent AI, learning and improving with each interaction, available 24/7 without a single human on the payroll. Envision data analysis so sophisticated and instantaneous that it feels like precognition, surfacing insights before you even know to look for them. Consider project management AI that doesn’t just track deadlines, but anticipates bottlenecks, suggests optimal resource allocation, and even mediates team conflicts with the wisdom of a seasoned executive.

    AI will become the antidote to corporate decay, taking over many of the routine tasks that often justify additional hiring in growing companies. With AI as a force multiplier, a small team can accomplish big things.  From data analysis and report generation to customer support and project management, AI will perform a significant portion of the work that currently requires human employees. This will allow companies to increase their output and impact without increasing their headcount proportionately. They can target their efforts with laser precision, focusing on the areas where human ingenuity is most needed. You can respond to customer needs and market changes with the speed and personalization that only a small, nimble team can deliver.

    Sovereign AI Startups, unencumbered by legacy systems and bureaucratic inertia, will be able to outmaneuver established players, disrupt industries, and create entirely new markets. They will be able to tap into a global pool of talent and resources and collaborate with other sovereign entities in fluid, ad-hoc networks that transcend geographic and institutional boundaries.

    The Convergence of Exponential Technologies

    It is not just AI as a technology that will change the way startups operate. The convergence of AI with other exponential technologies will revolutionize hardware development, enabling smart teams to achieve what once required armies of engineers and massive factories.

    For example, advanced robotics in fully automated factories will allow sovereign AI startups to access world-class manufacturing on demand, to prototype, iterate, and even manufacture complex devices with minimal human involvement.

    3D printing – for example – is evolving at breakneck speed, is already producing not just plastic prototypes but fully functional electronic components – which in the future will integrate seamlessly with AI-designed circuitry.

    In the future, a Sovereign AI Startup will be able to conceptualize a groundbreaking medical device, have AI optimize its design for both function and manufacturability, simulate its performance across millions of virtual scenarios, and then set autonomous robots to work building and testing physical prototypes. Machine learning algorithms will analyze test results in real-time, suggesting improvements that can be immediately implemented in the next iteration. The entire process – from idea to market-ready hardware product – could happen in weeks rather than years.

    This will lower the barriers to entry for hardware startups, allowing a proliferation of niche products tailored to specific needs that big companies might overlook. We’ll see an explosion of creativity as inventors are freed from the constraints of traditional manufacturing.

    I believe a world in which small teams can rapidly bring complex hardware to market will accelerate the pace of technological progress exponentially. The next world-changing invention might not come from a tech giant or a well-funded lab, but perhaps from a handful of determined individuals in a Sovereign AI Startup.

    The AI-Native Organizational Design

    As AI continues to advance, we can expect to see a rise in Sovereign AI Startups – companies built from the ground up with AI as a core part of their DNA – each hyper-focused on solving a specific problem or serving a niche market. These startups will be characterized by small, agile teams that – like Telegram – stay below Dunbar’s number and leverage AI to achieve outsized impact.

    The shift will bring with it a new paradigm of organizational design. One in which companies leverage AI not just as a tool, but as a key stakeholder and a core system that is intricately woven into every facet of a startup’s existence.

    The founder and visionary will be at the heart of the Sovereign AI Startup, providing the idea, overall direction, and purpose. The founder will work with a human core team, consisting of a small group of highly skilled individuals who focus on strategic, creative, and uniquely human tasks.

    An AI Core System will not just be a set of tools – as we know it today – but a central part of the organization, handling a wide range of operational, analytical, and decision-support functions.

    An important element of The Sovereign AI Startup will be its external network, a fluid ecosystem of on-demand talent, partners, and contributors that the company can tap into as needed.

    A structure like this allows for maximum flexibility and efficiency, enabling the company to stay lean while accessing a broad range of capabilities. It will allow the founder to keep the team size below Dunbar’s number with a human core team, while leveraging AI and a distributed external network to achieve scale. 

    This organizational design challenges the traditional notions of what constitutes a company, blurring the lines between internal and external, human and machine. As a result, AI entrepreneurs can move faster, decide smarter, and tackle challenges of unprecedented scope and complexity – independent of their physical location.

    Post-AI Organizational Collaboration

    With AI becoming an integral and core part of any organization, we will not only have to rethink how startups are organized internally, but also how organizations collaborate with each other.

    Benoit Vandevivere, who commented on Paul Graham’s post, argued that our current models of business organization are relics of a pre-digital, pre-AI era. This makes sense as we are arguably still operating with organizational structures and legal frameworks that were designed for a world of physical offices, face-to-face meetings, and human-only decision making.

    Benoit mentioned the idea of “artificial neural networks interconnecting natural neural networks” – the idea sounds complicated yet is a powerful idea for a future where the boundaries between companies become more fluid, with AI systems facilitating seamless collaboration and information flow across organizational lines.

    In the future, a startup might not just be a discrete entity, but a node in a larger network of interconnected businesses, each specializing in what they do best and relying on AI to coordinate their efforts. The “company” as we know it might evolve into something more akin to a dynamic, AI-mediated coalition of talent and resources, assembling and reassembling as needed to tackle specific challenges or opportunities.

    AI-Native Jurisdictions

    As we reimagine the nature of companies in the AI era, we must also consider the legal and regulatory frameworks that will enable these new organizational structures to thrive. Traditional jurisdictions, with their legacy laws and regulations, may struggle to accommodate the fluid, borderless nature of AI-native startups. This is where innovative legal zones like the Catawba Digital Economic Zone or a “network state” – as proposed by Balaji Srinivasan – come into play.

    The Catawba Digital Economic Zone (CDEC), established on Native American tribal land in South Carolina, is pioneering a regulatory environment tailored for digital businesses and cryptocurrencies. It offers a streamlined business registration process, favorable tax treatment, and regulations that are more attuned to the needs of AI and Web3 startups. But it’s not alone. For over a decade, Estonia’s e-Residency program allows digital entrepreneurs to start and run a business in the EU from anywhere in the world. Wyoming has positioned itself as a crypto-friendly state with laws recognizing DAOs (Decentralized Autonomous Organizations) as legal entities. And in the Caribbean, Próspera in Honduras is creating a charter city with regulations designed for the digital age.

    These jurisdictions are fundamentally rethinking governance for the AI and Web3 era. They’re creating environments where smart contracts have legal standing, where AI agents could potentially hold rights and responsibilities, and where the lines between human and machine decision-making are acknowledged and accommodated in law.

    For founders building AI-native startups, these new jurisdictions offer more than just tax benefits or easier registration. They provide a legal and regulatory sandbox to experiment with new forms of organization and governance. They allow startups to operate in a framework that understands and supports their unique needs, from data sovereignty issues to the complexities of AI-human collaboration.

    In the coming years, the most successful AI startups may not just be those with the best technology or the most efficient operations, but those that have strategically positioned themselves in jurisdictions that truly understand and support their needs.

    The Rise of the Underdogs

    The rise of Sovereign AI Startups incorporated in AI-Native jurisdictions is a game-changer for entrepreneurs of smaller and underprivileged countries who don’t have access to talent pools or the legal infrastructure that exists in ‘top-tier’ countries like the United States, Singapore, or Hong Kong.

    Traditionally, they have been at a disadvantage in the global economy, unable to compete with larger countries that have deeper reservoirs of skilled workers and more favorable legal systems.

    But this is changing. By leveraging AI, making use of the remote talent pool, and favorable jurisdictions, a small team in a ‘developing country’ could potentially outperform a much larger team in Silicon Valley. Why? Because AI can level the playing field, handling tasks that once required specialized expertise. A founder in a remote country no longer needs to recruit a team of world-class engineers, data scientists, and marketers. Instead, they can leverage AI agents, on-demand experts, and freelance specialists to handle much of this work. By digitally setting up a LLC or C Corp in the Catawba Digital Economic Zone, they have access to a respected legal entity that can compete globally.

    Furthermore, we can expect AI to evolve into a bona fide co-founder. Founders who live outside of major startup ecosystems can struggle to find the right co-founder for their business idea. In the future, instead of looking for a human co-founder, founders will first set-up an AI Co-founder. AI will also take on other supportive roles that have traditionally been filled by humans – like mentors and advisory boards.

    Already today, smart entrepreneurs use advanced AI prompting in tools like ChatGPT or Claude to have a one-on-one mentoring session with Paul Graham, solve engineering problems with Richard Feynman, or to assemble an entire virtual advisory board of industry titans to stress-test their business strategy, overcome biases, and make smarter decisions. 

    In addition, the rise of remote work means these startups can tap into a global talent pool for specialized skills they do need, without requiring relocation. They can build truly decentralized teams while maintaining a lean local presence. This could lead to a new wave of innovation coming from unexpected places, as entrepreneurs in these underdog countries leverage their unique perspectives and local knowledge to solve global problems.

    Unleashing Human Creativity

    Smaller, agile companies and a lower barrier to entry is only one dimension of AI entrepreneurship. What is even more important is how AI has the potential to unleash and amplify human creativity.

    At its core, entrepreneurship is about creating something new and valuable in the world. It’s about seeing possibilities that others miss, and having the courage and determination to make them real. This is a fundamentally creative act, one that requires not just technical skill but also imagination, intuition, and a deep understanding of the human condition.

    As AI takes over more of the routine tasks of starting and running a business, I believe it will free entrepreneurs to focus more on this creative core. Instead of getting bogged down in the mechanics of incorporation, accounting, and HR, founders will be able to devote their energy to the higher-level work of envisioning new products, services, and business models.

    This is important not just for individual founders, but for society as a whole. In a world of increasing automation and AI, we’ll need more than ever the uniquely human capacity for creativity, intuition, and imagination. We’ll need entrepreneurs who can dream up new industries and new ways of creating value.

    The AI-Assisted Pursuit of Passion

    When successful entrepreneurs are asked about their recipe for their success, there is one word that comes up more frequently than anything else: passion. While “following one’s passion” is simple but less practical advice, I believe the underlying spiritual idea is correct. By pursuing our passion – what excites us most – we tap into a wellspring of creativity, motivation, and fulfillment. We do our best work, make our greatest contributions, and live our most meaningful lives.

    Historically, however, following one’s excitement has been a privilege reserved for a lucky few. For most people, work has been a matter of necessity, not passion. We’ve had to take jobs that pay the bills, even if they leave us feeling bored, unfulfilled, or worse. The demands of survival have often trumped the pursuit of excitement.

    But what if AI will change this equation? What if, by automating the boring, repetitive, and unexciting tasks that consume so much of our time and energy, AI can free us to focus on what truly excites us?

    In the future, AI will handle the drudgework of data entry, scheduling, and email management while robotics will increasingly take over physically demanding work. This will leave us humans with more time and headspace for creativity and problem-solving. Where AI takes over the tedious aspects of research and analysis, it allows us to focus on high-level insights and ideas. Where AI automates the mundane tasks of manufacturing and logistics, it enables us to pour our energy and creativity into design and innovation.

    In this future, work will be an opportunity to pursue our passions, to explore the frontiers of our curiosity, to create and contribute in ways that truly excite us.

    The Rise of AI-Enabled Polymath

    AI taking over mundane and uninspiring work will free individuals to pursue a much wider range of their inherent interests and passions. No longer constrained by the need to specialize in a single area to make a living, people will be able to explore multiple domains, cultivating a diverse set of skills and knowledge. In fact, I believe in the emerging era of AGI it will be crucial for individuals to pursue and master knowledge and skills in multiple domains.

    This, in turn, will lead us to a new era of polymaths – individuals who excel in multiple fields, bringing together insights and ideas from disparate areas to solve complex problems and create new innovations. Just as the Renaissance gave rise to legendary polymaths like Leonardo da Vinci and Galileo, the AI revolution will unleash a new generation of multi-talented thinkers and creators.

    In the future, a single person can be a skilled artist, a savvy entrepreneur, and a cutting-edge scientist all at once, using AI tools to handle the routine aspects of each pursuit while they focus on the creative and strategic work they truly enjoy. Or a brilliant engineer could also be a passionate philosopher and a gifted musician. This kind of cross-pollination of ideas and expertise – together with AI as our partner – could lead to breakthroughs and innovations that we can hardly imagine today.

    Conclusion

    In this essay, we’ve explored a range of ideas about how exponential AI will transform the landscape of entrepreneurship and work. We’ve seen how AI could enable startups to stay small and agile, lowering the barriers to entry and enabling a Cambrian explosion of new ventures. We’ve considered how AI could amplify human creativity, freeing entrepreneurs to focus on the visionary and strategic work of building the future. And we’ve imagined how AI, by taking over mundane and uninspiring tasks, could unleash a new era of polymaths, empowered to pursue their passions and bring cross-disciplinary insights to bear on the world’s challenges.

    Now let’s bring these threads together and consider how exponential AI will supercharge the way startups are run in the future.

    At its core, a startup is a vehicle for turning an idea into reality, for bringing something new into the world. It’s a crucible of innovation, a space where creativity and ambition collide to generate breakthroughs and create value.

    Historically, however, the process of starting and scaling a company has been fraught with friction and inefficiency. Founders have had to spend countless hours on mundane and repetitive tasks, from bookkeeping and scheduling to customer support and data entry. They’ve had to navigate the complexities of hiring, management, and bureaucracy, often at the expense of focusing on their core vision.

    Exponential AI promises to change all that. By automating the routine and the mundane, AI will enable founders to operate with unprecedented efficiency and agility. They’ll be able to test and iterate on ideas at lightning speed, using generative AI to rapidly prototype products and predictive AI to optimize go-to-market strategies. They’ll be able to scale their operations with minimal overhead, relying on AI-powered systems to handle everything from supply chain management to customer service.

    But the impact of AI on startups goes far beyond mere efficiency gains. By freeing founders to focus on their highest excitement and their deepest passions, AI will unleash a new wave of creativity and innovation in the startup world.

    It is a world where the barriers to entry are low but the bar for success is high, where anyone with a great idea and the drive to pursue it can build something truly remarkable. It’s a world where work is not a means to an end, but an end in itself – an ongoing adventure of learning, growth, and impact. And it’s a world where the most successful startups are not necessarily the biggest or the most well-funded, but the ones that are most deeply aligned with their founders’ passions and most adept at harnessing the power of AI to bring their visions to life.

    Of course, this doesn’t mean that entrepreneurship will become easy or that everyone will be able to do it. Even with AI tools, starting a successful business will still require grit, resilience, leadership, and a willingness to take risks. But it does mean that the playing field will be leveled, and that more people have the opportunity to participate in the creative process of entrepreneurship.

    But to fully realize this potential, we’ll need to rethink many of our assumptions about entrepreneurship and its role in society. We’ll need to move beyond the narrow focus on unicorn IPOs and billion-dollar valuations, and recognize that the true value of entrepreneurship lies in its ability to solve problems and create meaning.

  • Kaltakquise für Start-up-Gründer

    Als erfahrener Verkäufer mit mehr als 10 Jahren Erfahrung, davon sechs Jahre in Start-ups, weiß ich aus erster Hand, wie wichtig ein effektiver Verkauf und Vertrieb für den Erfolg eines Start-ups ist. Ich glaube sogar, dass der Hauptgrund für das Scheitern von Start-ups oft nicht ein schlechtes Produkt ist, sondern schlechte Verkaufs- und Vertriebsbemühungen. Deshalb glaube ich fest an die Macht der Kaltakquise als Instrument für Start-up-Gründer, die ihr Unternehmen ausbauen und erfolgreich sein wollen.

    In diesem Artikel werde ich die fünf wichtigsten Gründe nennen, warum mehr Startup-Gründerinnen und -Gründer die Kaltakquise nutzen sollten, und fünf Techniken vorstellen, die introvertierte Startup-Gründerinnen und -Gründer nutzen können, um damit zu beginnen.

    Für diejenigen, die mit dem Begriff nicht vertraut sind, bedeutet »Kaltakquise«, dass man potenzielle Kunden oder Klienten per Telefon oder E-Mail anspricht, ohne vorher mit ihnen in Kontakt zu stehen oder eine Beziehung zu ihnen zu haben. Das mag zunächst einschüchternd wirken, aber mit der richtigen Einstellung und Herangehensweise kann es ein sehr effektiver Weg sein, Leads zu generieren und Geschäfte abzuschließen.

    5 Gründe, warum Gründer/innen die Kaltakquise für sich nutzen sollten

    Hier sind fünf Gründe, warum mehr Start-up-Gründer/innen die Kaltakquise nutzen sollten:

    1. Es ermöglicht dir, schnell ein breites Publikum zu erreichen. Durch Kaltakquise kannst du in kurzer Zeit eine große Zahl potenzieller Kunden oder Auftraggeber erreichen. Das ist besonders wertvoll für Start-ups, die ihre Produkte oder Dienstleistungen so vielen Menschen wie möglich vorstellen wollen.
    2. Auf diese Weise kannst du deine Ansprache testen. Cold Calling ermöglicht dir, deine Produkte oder Dienstleistungen einer Vielzahl von Menschen vorzustellen und zu sehen, wie sie reagieren. So kannst du deine Ansprache verfeinern und herausfinden, was funktioniert und was nicht.
    3. Es hilft dir, Beziehungen aufzubauen. Auch wenn Kaltakquise nicht sofort zu einem Verkauf führt, kann sie dir helfen, Beziehungen zu potenziellen Kunden oder Auftraggebern aufzubauen. Diese Beziehungen können in Zukunft zu neuen Geschäftsmöglichkeiten führen.
    4. Es ist eine Möglichkeit, dein Start-up zu differenzieren. Vielen Start-ups fällt es schwer, sich in einem überfüllten Markt abzuheben. Kaltakquise kann dir helfen, dich von der Konkurrenz abzuheben, indem du direkt mit potenziellen Kunden in Kontakt trittst und ihnen erklärst, warum deine Produkte oder Dienstleistungen besser sind als die der Konkurrenz.
    5. Cold Calling ist eine Fähigkeit, die man lernen kann. Kaltakquise ist vielleicht nicht für jeden eine Selbstverständlichkeit, aber man kann sie lernen und mit etwas Übung verbessern. Introvertierte Gründer/innen können damit beginnen, ihre Stärken zu erkennen und sie bei der Kaltakquise zu ihrem Vorteil zu nutzen. Wenn du etwa ein guter Zuhörer bist, nutze diese Fähigkeit, um die Bedürfnisse und Anliegen deines Gesprächspartners wirklich zu verstehen.

    5 Techniken für Start-up-Gründer

    Sehen wir uns nun fünf Kaltakquise-Techniken an, mit denen introvertierte Start-up-Gründer/innen loslegen können:

    1. Bereite ein Skript vor. Es kann hilfreich sein, ein Skript oder eine Skizze zu haben, was du bei der Kaltakquise sagen willst. Das kann dir helfen, dich zu konzentrieren und unangenehme Pausen oder Lücken im Gespräch zu vermeiden.
    2. Übe deinen Pitch. Übung macht den Meister, also nimm dir etwas Zeit, um dein Skript für Kaltakquise mit einem Freund oder Kollegen zu üben. Achte auf deinen Tonfall und dein Tempo und versuche, selbstbewusst und aufrichtig zu klingen.
    3. Verwende offene Fragen. Offene Fragen sind Fragen, die nicht mit einem einfachen »Ja« oder »Nein« beantwortet werden können. Sie ermutigen deinen Gesprächspartner, weitere Informationen zu geben und können dir helfen, seine Bedürfnisse und Anliegen besser zu verstehen.
    4. Sei auf Einwände vorbereitet. Es ist normal, dass Menschen Einwände haben, wenn ihnen etwas verkauft werden soll, also sei darauf vorbereitet, auf gängige Einwände einzugehen und Gegenargumente parat zu haben.
    5. Follow-up. Wenn du nach deiner ersten Kaltakquise keine Antwort erhältst, scheue dich nicht, nachzufassen. Es ist wichtig, hartnäckig zu sein, aber auch die Zeit und die Grenzen deines Gegenübers zu respektieren.

    Zusammenfassend lässt sich sagen, dass die Kaltakquise ein wirksames Instrument für Gründerinnen und Gründer sein kann, die ihr Unternehmen ausbauen wollen. Auch wenn es nicht für jeden selbstverständlich ist, ist es eine Fähigkeit, die mit etwas Übung erlernt und verbessert werden kann. Wenn du ein Skript vorbereitest, deinen Vortrag übst, offene Fragen stellst, auf Einwände vorbereitet bist und nachhakst, können auch introvertierte Gründer/innen die Kaltakquise effektiv nutzen, um Leads zu generieren und Geschäfte abzuschließen.

    Los geht’s?

    Als Start-up-Gründer und Verkäufer kann ich dir sagen, dass der Schlüssel zum Erfolg im Geschäft darin liegt, aktiv zu werden. Und wenn es darum geht, deine ersten Kunden zu gewinnen, gibt es nichts Besseres, als zum Telefon zu greifen und Kaltakquise zu betreiben.

    Ich weiß, ich weiß – der Gedanke an Kaltakquise kann einschüchternd sein. Man hat leicht das Gefühl, dass man jemanden belästigt oder dass er kein Interesse an deinem Angebot hat. Aber ich sage dir, das sind nur Ausreden. Die Wahrheit ist, wenn du nicht anrufst, wirst du nie erfahren, was hätte sein können.

    Ich möchte dich also fragen: Was hält dich zurück? Hast du Angst vor Ablehnung? Ich kann dir sagen, dass ich in meiner Karriere schon oft abgelehnt worden bin. Aber jedes Mal habe ich etwas Neues gelernt und es genutzt, um ein besserer Verkäufer zu werden.

    Vielleicht hast du auch das Gefühl, dass du nicht die richtigen Fähigkeiten oder Erfahrungen hast, um Kaltakquise zu betreiben. Glaub mir, jeder kann lernen, effektiv zu telefonieren. Es geht nur darum, deinen eigenen Stil zu finden und hartnäckig zu sein.

    Der Schlüssel zur Kaltakquise und zum Erfolg im Geschäftsleben ist, dass du aktiv wirst.

    Wenn es darum geht, deine ersten Kunden zu gewinnen, gibt es nichts Besseres, als zum Telefon zu greifen und Kaltakquise zu betreiben. Du weißt nie, wen du erreichen kannst oder welche Möglichkeiten sich dir bieten.

    Also warte nicht länger – nimm den Hörer in die Hand und fang an, kalt zu telefonieren. Das Einzige, was du zu verlieren hast, ist die Chance, dein Geschäft auszubauen und erfolgreich zu sein. Glaube an dich selbst und werde noch heute aktiv. Also, nimm den Hörer ab und fang an zu wählen. Das Einzige, was du zu verlieren hast, ist die Chance, dein Geschäft auszubauen und erfolgreich zu sein. Glaube an dich selbst und ergreife noch heute Maßnahmen.


    Bist du ein Startup-Gründer, der sein Unternehmen voranbringen und seinen Umsatz steigern will?

    Buch Cover von dem Buch "Deine Ersten Kundden – Der Kaltakquise Leitfaden für Start-up Gründer" von Marius Schober

    In meinem Buch über Kaltakquise für Start-up-Gründer/innen findest du alles, was du brauchst. In diesem umfassenden Leitfaden erfährst du, wie du jeden Kunden, der dein Produkt kaufen sollte, dazu bringst, es auch tatsächlich zu kaufen. Außerdem lernst du eine Lean-Selling-Methode kennen, mit der du die Passung zwischen Produkt und Markt testen, die richtigen Entscheidungsträger und Leads identifizieren und häufige Fallstricke am Telefon vermeiden kannst. Zudem lernst du, wie du mit geschickter Argumentation Kunden gewinnst, Kaufschwellen erkennst und Einwände überwindest, Messebesuche meisterst und LinkedIn und Kaltakquise-E-Mails als Ergänzung zu deinen Kaltakquisebemühungen nutzt. Und das ist noch nicht alles – du lernst auch, wie du eine persönliche Marke aufbaust, um dein volles Potenzial im Verkauf auszuschöpfen. Verpasse nicht diese unschätzbare Ressource für Start-up-Gründer, die ihren Verkaufserfolg durch Kaltakquise maximieren wollen.

    Das Beste? Du kannst es KOSTENLOS lesen oder eine gedruckte Version bei Amazon kaufen.

  • Холодные звонки для основателей стартапов

    Как опытный специалист по продажам с более чем 10-летним стажем, включая шесть лет работы в стартапах, я на собственном опыте убедился в важности эффективных продаж и дистрибуции для успеха стартапа. На самом деле, я считаю, что основная причина неудач стартапов часто кроется не в плохом продукте, а скорее в неэффективных продажах и дистрибуции. Вот почему я твердо верю в силу холодных звонков как инструмента для основателей стартапов, стремящихся развить свой бизнес и достичь успеха.

    В этой статье я изложу пять основных причин, по которым больше основателей стартапов должны принять холодные звонки, и предоставлю пять техник, которые интровертные основатели стартапов могут использовать для начала работы.

    Для тех, кто не знаком с этим понятием, холодные звонки – это практика обращения к потенциальным клиентам или заказчикам по телефону или электронной почте без предварительного контакта или отношений с ними. Сначала это может показаться пугающим, но при правильном мышлении и подходе это может быть очень эффективным способом генерирования потенциальных клиентов и заключения сделок.

    5 причин, по которым основатели должны принять холодные звонки

    Вот пять причин, почему больше основателей стартапов должны принять холодные звонки:

    1. Он позволяет тебе быстро охватить широкую аудиторию. Холодные звонки позволяют тебе за короткий промежуток времени обратиться к большому количеству потенциальных клиентов или заказчиков. Это может быть особенно ценно для стартапов, стремящихся донести свои продукты или услуги до как можно большего количества людей.
    2. Это позволяет тебе протестировать свои сообщения. Холодные звонки дают тебе возможность предложить свои продукты или услуги самым разным людям и посмотреть на их реакцию. Это может помочь тебе усовершенствовать свое сообщение и узнать, что работает, а что нет.
    3. Это помогает тебе строить отношения. Хотя холодные звонки могут не привести к продаже сразу же, они могут помочь тебе построить отношения с потенциальными клиентами или заказчиками. Эти отношения могут привести к будущим деловым возможностям в будущем.
    4. Это способ дифференцировать твой стартап. Многие стартапы борются за то, чтобы выделиться на переполненном рынке. Холодные звонки могут помочь тебе дифференцировать свой бизнес, давая тебе возможность напрямую общаться с потенциальными клиентами или заказчиками и объяснять, почему твои продукты или услуги лучше, чем у конкурентов.
    5. Это навык, которому можно научиться. Холодные звонки, возможно, не всем даются естественно, но это навык, который можно освоить и улучшить с практикой. Интровертные основатели стартапов могут начать с определения своих сильных сторон и использования их в своих интересах во время холодных звонков. Например, если ты хороший слушатель, используй этот навык, чтобы действительно понять потребности и проблемы собеседника.

    5 Техник, которые могут использовать основатели стартапов

    Теперь давай рассмотрим пять техник холодных звонков, которые интровертные основатели стартапов могут использовать для начала работы:

    1. Подготовь сценарий. Может быть полезно иметь сценарий или набросок того, что ты хочешь сказать во время холодного звонка. Это поможет тебе оставаться сосредоточенным и избежать неловких пауз или пробелов в разговоре.
    2. Практикуй свою подачу. Практика делает совершенным, поэтому удели время тому, чтобы отработать свой сценарий холодного звонка с другом или коллегой. Обрати внимание на свой тон и темп, и постарайся звучать уверенно и искренне.
    3. Используй открытые вопросы. Открытые вопросы – это те, на которые нельзя ответить простым “да” или “нет”. Они побуждают собеседника поделиться дополнительной информацией и могут помочь тебе лучше понять его потребности и проблемы.
    4. Будь готов к возражениям. Это естественно, что у людей возникают возражения, когда им продают, поэтому будь готов к тому, что придется отвечать на распространенные возражения и иметь наготове контраргументы.
    5. Последующие действия. Если ты не получил ответа после первого холодного звонка, не бойся повторить его. Важно быть настойчивым, но при этом уважать время и границы другого человека.

    В заключение хочу сказать, что холодные звонки могут быть мощным инструментом для основателей стартапов, стремящихся развивать свой бизнес. Хотя это может быть не для всех естественно, это навык, который можно освоить и улучшить с практикой. Подготовив сценарий, отработав свою речь, используя открытые вопросы, будучи готовым к возражениям и последующим действиям, интровертные основатели стартапов могут эффективно использовать холодные звонки для привлечения потенциальных клиентов и заключения сделок.

    Будешь ли ты действовать?

    Будучи основателем стартапа и продавцом, я могу сказать тебе, что ключ к успеху в бизнесе – это действие. И когда дело доходит до получения первых клиентов, нет лучшего действия, чем снять трубку и сделать холодный звонок.

    Я знаю, знаю – мысль о холодных звонках может быть пугающей. Легко почувствовать, что ты кому-то мешаешь, или что он не заинтересуется тем, что ты можешь предложить. Но позволь мне сказать тебе, что это всего лишь отговорки. Правда в том, что если ты не сделаешь звонок, то никогда не узнаешь, что могло бы быть.

    Итак, позволь спросить тебя – что тебя сдерживает? Боишься ли ты отказа? Позволь мне сказать тебе, что за свою карьеру я получал отказы множество раз. Но каждый раз я узнавал что-то новое и использовал это, чтобы стать лучшим продавцом.

    А может быть, тебе кажется, что у тебя нет нужных навыков или опыта для холодных звонков. Поверь мне, любой человек может научиться эффективным холодным звонкам. Это просто вопрос поиска своего собственного стиля и настойчивости.

    Итак, позволь мне сказать тебе, что ключ к холодным звонкам и успеху в бизнесе – это принятие мер.

    Когда речь идет о том, чтобы получить первых клиентов, нет лучшего действия, чем снять трубку и сделать холодный звонок. Ты никогда не знаешь, до кого ты можешь дозвониться и какие возможности могут открыться на твоем пути.

    Так что не жди больше – бери трубку и начинай делать холодные звонки. Единственное, что ты теряешь, – это возможность развивать свой бизнес и добиваться успеха. Поверь в себя и начни действовать уже сегодня. Итак, бери трубку и начинай набирать номер. Единственное, что ты теряешь, – это возможность развивать свой бизнес и добиваться успеха. Верь в себя и действуй сегодня.


    Ты основатель стартапа, который стремится развивать свой бизнес и увеличивать продажи?

    Book Cover of the book "Your First Customer – The Cold Calling Guide for Startup Founders" written by Marius Schober

    Обрати внимание на мою книгу о холодных звонках для основателей стартапов. В этом исчерпывающем руководстве ты узнаешь, как заставить каждого клиента, который должен купить твой продукт, действительно совершить покупку. Ты также откроешь для себя метод бережливых продаж для проверки соответствия твоего продукта рынку, определения нужных лиц, принимающих решения, и лидов, а также избежишь распространённых подводных камней во время телефонных переговоров. Кроме того, ты узнаешь, как использовать умную аргументацию для привлечения клиентов, распознавать покупательские пороги и преодолевать возражения, освоить посещение торговых выставок, а также использовать LinkedIn и холодные электронные письма в дополнение к твоим усилиям по холодным звонкам. И это еще не все – ты также узнаешь, как построить личный бренд, чтобы полностью раскрыть свой потенциал в продажах. Не пропусти этот бесценный ресурс для основателей стартапов, которые хотят максимизировать свой успех в продажах с помощью холодных звонков.

    Самое лучшее? Ты можешь прочитать его БЕСПЛАТНО или приобрести печатную версию на Amazon.

    … но она доступна только на немецком и английском языках.

  • Llamada en frío para fundadores de start-ups

    Como experimentado profesional de las ventas con más de 10 años de experiencia, incluidos seis años en empresas de nueva creación, he visto de primera mano la importancia de unas ventas y una distribución eficaces para el éxito de una empresa de nueva creación. De hecho, creo que la principal razón por la que fracasan las start-ups no suele deberse a un mal producto, sino a una mala labor de ventas y distribución. Por eso creo firmemente en el poder de la llamada en frío como herramienta para los fundadores de startups que quieren hacer crecer sus negocios y alcanzar el éxito.

    En este artículo, expondré las cinco razones principales por las que más fundadores de startups deberían adoptar la llamada en frío y proporcionaré cinco técnicas que los fundadores de startups introvertidos pueden utilizar para empezar.

    Para quienes no estén familiarizados con el concepto, la llamada en frío se refiere a la práctica de ponerse en contacto con clientes potenciales por teléfono o correo electrónico sin tener ningún contacto o relación previa con ellos. Puede parecer intimidante al principio, pero con la mentalidad y el enfoque adecuados, puede ser una forma muy eficaz de generar clientes potenciales y cerrar tratos.

    5 razones por las que los fundadores deberían aceptar las llamadas en frío

    He aquí cinco razones por las que más fundadores de startups deberían adoptar la llamada en frío:

    1. Te permite llegar rápidamente a un público amplio. Las llamadas en frío te permiten llegar a un gran número de clientes potenciales en poco tiempo. Esto puede ser especialmente valioso para las startups que quieren que sus productos o servicios lleguen al mayor número de personas posible.
    2. Te permite poner a prueba tus mensajes. Las llamadas en frío te dan la oportunidad de presentar tus productos o servicios a distintas personas y ver cómo responden. Esto puede ayudarte a perfeccionar tus mensajes y a saber qué funciona y qué no.
    3. Te ayuda a establecer relaciones. Aunque las llamadas en frío no se traduzcan en una venta inmediata, pueden ayudarte a establecer relaciones con clientes potenciales. Estas relaciones pueden conducir a futuras oportunidades de negocio en el futuro.
    4. Es una forma de diferenciar tu startup. A muchas startups les cuesta destacar en un mercado saturado. Las llamadas en frío pueden ayudarte a diferenciar tu empresa, ya que te dan la oportunidad de conectar directamente con clientes potenciales y explicarles por qué tus productos o servicios son mejores que los de la competencia.
    5. Es una habilidad que se puede aprender. Puede que la llamada en frío no sea algo natural para todo el mundo, pero es una habilidad que puede aprenderse y mejorarse con la práctica. Los fundadores de startups introvertidos pueden empezar por identificar sus puntos fuertes y utilizarlos a su favor cuando realicen llamadas en frío. Por ejemplo, si sabes escuchar, utiliza esa habilidad para comprender realmente las necesidades y preocupaciones de la persona con la que hablas.

    5 técnicas que pueden utilizar los fundadores de start-ups

    Veamos ahora cinco técnicas de llamada en frío que los fundadores de startups introvertidos pueden utilizar para empezar:

    1. Prepara un guión. Puede ser útil tener un guión o esquema de lo que quieres decir cuando hagas una llamada en frío. Esto puede ayudarte a mantener la concentración y evitar pausas o lagunas incómodas en la conversación.
    2. Practica tu discurso. La práctica hace al maestro, así que tómate un tiempo para practicar tu guión de llamada en frío con un amigo o colega. Presta atención a tu tono y ritmo, e intenta sonar seguro y sincero.
    3. Utiliza preguntas abiertas. Las preguntas abiertas son aquellas a las que no se puede responder con un simple “sí” o “no”. Animan a la persona con la que hablas a compartir más información y pueden ayudarte a comprender mejor sus necesidades y preocupaciones.
    4. Prepárate para las objeciones. Es natural que la gente tenga objeciones cuando le venden algo, así que prepárate para abordar las objeciones habituales y ten listos los contraargumentos.
    5. Haz un seguimiento. Si no obtienes respuesta tras tu llamada en frío inicial, no tengas miedo de hacer un seguimiento. Es importante ser persistente, pero también respetar el tiempo y los límites de la otra persona.

    En conclusión, la llamada en frío puede ser una herramienta poderosa para los fundadores de startups que quieren hacer crecer sus negocios. Aunque puede que no sea algo natural para todo el mundo, es una habilidad que puede aprenderse y mejorarse con la práctica. Preparando un guión, ensayando tu forma de hablar, utilizando preguntas abiertas, estando preparado para las objeciones y haciendo un seguimiento, los fundadores de startups introvertidos pueden utilizar eficazmente la llamada en frío para generar clientes potenciales y cerrar tratos.

    ¿Vas a pasar a la acción?

    Como fundador de una startup y vendedor, puedo decirte que la clave del éxito en los negocios es pasar a la acción. Y cuando se trata de conseguir tus primeros clientes, no hay mejor acción que descolgar el teléfono y hacer llamadas en frío.

    Lo sé, lo sé: la idea de llamar en frío puede intimidar. Es fácil sentir que estás molestando a alguien, o que no le va a interesar lo que tienes que ofrecer. Pero déjame decirte que eso no son más que excusas. La verdad es que, si no haces la llamada, nunca sabrás lo que podría haber sido.

    Así que, déjame preguntarte: ¿qué te está frenando? ¿Tienes miedo al rechazo? Déjame decirte que a mí me han rechazado muchas veces en mi carrera. Pero todas y cada una de las veces, aprendí algo nuevo y lo utilicé para convertirme en un mejor vendedor.

    O puede que sientas que no tienes las habilidades o la experiencia adecuadas para hacer llamadas en frío. Créeme, cualquiera puede aprender a llamar en frío con eficacia. Sólo es cuestión de encontrar tu propio estilo y ser persistente.

    Así que déjame decirte que la clave de la llamada en frío y del éxito en los negocios es pasar a la acción.

    Cuando se trata de conseguir tus primeros clientes, no hay mejor acción que descolgar el teléfono y hacer llamadas en frío. Nunca sabes a quién puedes llegar, ni qué oportunidades se te pueden presentar.

    Así que no esperes más: coge el teléfono y empieza a hacer llamadas en frío. Lo único que puedes perder es la oportunidad de hacer crecer tu negocio y alcanzar el éxito. Cree en ti mismo y pasa a la acción hoy mismo. Coge el teléfono y empieza a marcar. Lo único que puedes perder es la oportunidad de hacer crecer tu negocio y alcanzar el éxito. Cree en ti mismo y pasa a la acción hoy mismo.


    ¿Eres fundador de una startup y quieres hacer crecer tu negocio y aumentar las ventas?

    Book Cover of the book "Your First Customer – The Cold Calling Guide for Startup Founders" written by Marius Schober

    No busques más, mi libro sobre llamadas en frío para fundadores de startups. En esta completa guía, aprenderás a conseguir que todos los clientes que deberían comprar tu producto lo hagan realmente. También descubrirás un método de lean-selling para poner a prueba la adecuación de tu producto al mercado, identificar a los responsables de la toma de decisiones y a los clientes potenciales adecuados, y evitar los errores más comunes al teléfono. Además, aprenderás a utilizar la argumentación inteligente para ganar clientes, reconocer los umbrales de compra y superar las objeciones, dominar las visitas a ferias comerciales y utilizar LinkedIn y los correos electrónicos en frío para complementar tus llamadas en frío. Y eso no es todo: también aprenderás a crear una marca personal para liberar todo tu potencial en ventas. No te pierdas este recurso inestimable para fundadores de startups que buscan maximizar su éxito de ventas mediante la llamada en frío.

    ¿Lo mejor? Puedes leerlo GRATIS o puedes conseguir una versión impresa en Amazon.

    … Pero sólo está disponible en inglés.

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