Pokémon Go and the Power of a Brand

The Poké Hype

The hype about Pokemon GO in the international press, in social networks, and in the word of mouth is slowly declining. We still see hundreds of Pokémon Go players hanging around in the Central Park in New York and other popular public places all around the world. Who ever thought that this kind of hype is possible?

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Strategy Formation as a Visionary Process

From a Joke in Silicon Valley to $25.5 Billion

“In order to carry a positive action we must develop here a positive vision.” Dalai Lama

Entrepreneurs from around the globe seem to base their strategies differently than most business books and business schools teach us. It seems that successful entrepreneurs craft their strategies based on their own mental thoughts, their own intuition, their judgment, wisdom, and experience rather than on strategy-formulation theories you can find in numerous business books.

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