In today’s crowded world, every brand advertises. Some run kinda dull ad-campaigns while other brands come up with more creative ads.
Content Marketing in a Content World We live in a content world. Gary Vaynerchuk is only one internet personality who underlines the importance of content. Whether you want to build your personal brand or push your company’s brand to the next level, content creation is a critical factor to success.
Since day one, Instagram is a popular marketing platform. Even before Facebook officially opened it to advertisers. So, from very early on, the first brands and businesses started to use a “follow-unfollow” strategy. Combined with the continuous liking of random Instagram posts, the spam was perfect. Follow-Unfollow describes the continuous following of random Instagram profiles […]
To win in internet marketing you have to be great at analyzing and selecting your customer segments. You have to create and automize marketing campaigns. Then you need to test and optimize them.
As I opened the Messenger app today I saw a friendly face of a friend in a rectangle on top of all messages. I clicked on it and it was another Snapchat cloned feature. The same “story” feature we already know from Snapchat, Instagram, and most recently WhatsApp.
Watch Out for Instagram Story Advertisement Instagram published some astonishing numbers today. 150 Million Instagrammers use the Story feature daily, which is close to the latest number Snapchat has published. But this is not the only thing Instagram announced today. From now on it is running a pilot campaign with selected brands which will advertise […]
Marketing from the 70’s is Dead If you switch on your television, open a traditional newspaper, buy a magazine, go to the cinema, or if you listen to the radio you are still forced to consume the old fashioned advertising from a few decades ago. But let’s be honest. Who is not skipping those ads? […]